Ubimo

Company Overview

Snapshot

Founded in October 2012 by Ran Ben-Yair, Gilad Amitai, Oded Poncz, and Udi Graff, Ubimo operated with 11–50 employees. The company raised $11.08 million across 3 funding rounds from 4 investors before being acquired by Quotient Technology in November 2019.

Business overview

Ubimo was a location intelligence technology company that provided self-service tools for data-driven organizations. Its platform leveraged proprietary geo-based technology and advanced artificial intelligence to aggregate, analyze, and activate geospatial information, transforming it into actionable insights. The company enabled customers to connect real-world behaviors with first and third-party data to enhance decision-making, primarily serving enterprises in the advertising and marketing sectors.

Strategic signal

In November 2019, Ubimo was acquired by Quotient Technology. This acquisition marked a strategic exit for Ubimo, integrating its location intelligence capabilities into a larger entity focused on digital promotions and media. The move signaled a consolidation in the ad-tech and location intelligence market, highlighting the value placed on advanced geospatial data for enhancing advertising campaigns and consumer engagement.

Company Intelligence Q&A

When was Ubimo acquired?

Ubimo was acquired by Quotient Technology in November 2019.

What was Ubimo's primary business focus?

Ubimo focused on providing a location intelligence platform that used geo-based technology and artificial intelligence to offer actionable insights from geospatial data.

What was a key product offered by Ubimo?

Ubimo offered Polaris, a platform designed for in-house location intelligence, as highlighted in September 2017.