Ubimo

Company Overview

Snapshot

Founded in October 2012 by Ran Ben-Yair, Gilad Amitai, Oded Poncz, and Udi Graff, Ubimo operated with 11–50 employees. The company raised a total of $11.08 million across 3 funding rounds from 4 investors. In November 2019, Ubimo was acquired by Quotient Technology.

Business overview

Ubimo is a location intelligence technology company that provides self-service tools for data-driven organizations. Its core technology leverages proprietary geo-based technology and advanced artificial intelligence methodologies to aggregate, analyze, and activate geospatial information. The company's platform, Polaris, transforms this data into actionable insights, enabling customers to connect real-world behaviors with first and third-party data to make better decisions. Ubimo operates within the Business Software sector, focusing on Sales & Marketing Solutions, Advertising Platforms, IT, R&D & Data Solutions, and Data Analysis & Decision Support, serving enterprises and marketing professionals.

Strategic signal

In November 2019, Ubimo was acquired by Quotient Technology. This acquisition integrated Ubimo's team and its location intelligence technology, which offers precise location-based ad targeting, into Quotient Technology's operations. The deal highlights the increasing value placed on sophisticated location data and AI-driven advertising solutions within the digital marketing landscape, signaling a consolidation trend where larger players seek to enhance their capabilities through strategic acquisitions of specialized adtech firms.

Company Intelligence Q&A

What was Ubimo's most significant corporate event?

In November 2019, Ubimo was acquired by Quotient Technology. This acquisition led to Ubimo becoming an inactive entity, integrating its operations and team into the acquiring company.

When did Ubimo launch its Polaris platform?

In September 2017, Ubimo launched Polaris, an AI-powered platform designed to provide clients with enhanced control and flexibility in data analysis, offering insights into customer journeys and improving location-based marketing strategies.

Which award did Ubimo receive for its location-based marketing platform?

In August 2018, Ubimo won the 'Best Location Based Marketing Platform' award in the MarTech Breakthrough Awards Program, recognizing the capabilities of its Polaris platform.

What was Ubimo's partnership with Kinetic about?

In May 2019, Ubimo partnered with Kinetic, WPP's digital OOH ad network, to provide real-time audience data for out-of-home campaigns, enabling marketers to target offline ads based on digital realm audience data.

When did Ubimo raise its Seed round and who were the investors?

In August 2013, Ubimo raised a Seed round from investors including Pitango VC. This funding was intended to support the scaling of product offerings and expansion of sales presence in the U.S.