UIU

Company Overview

Snapshot

Founded in January 2011 by Idan Harpaz, Ben Hirsch, and Amir Kupervas, UIU operated with 11–50 employees. The company ceased operations in March 2021.

Business overview

UIU developed Wiser, an application designed to simplify the smartphone experience by tailoring it to individual user needs. Its companion app, Companion, provided additional support from family and friends' smartphones. The company aimed to enhance mobile accessibility for a diverse marketplace, including seniors and children, by addressing the limitations of a one-size-fits-all smartphone model. UIU operated in the Media & Entertainment Technologies sector, focusing on mobile applications, user experience, and personalization.

Company Intelligence Q&A

What is UIU's primary product?

UIU's primary product is Wiser, a mobile application designed to replace a user's existing smartphone experience with a simpler, tailored interface. It also offers a companion app called Companion for additional support.

When was UIU founded?

UIU was founded in January 2011 by Idan Harpaz, Ben Hirsch, and Amir Kupervas.

What is the status of UIU?

UIU ceased to operate in March 2021.

Which investor participated in UIU's funding round?

In January 2012, JVP participated in a seed funding round for UIU.

What was the strategic focus of UIU's products?

UIU's strategic focus was to deliver mobile accessibility to everyone, regardless of age or ability, by creating a simplified smartphone experience that addressed the diverse needs of the growing marketplace, particularly for non-tech-savvy users.