UIU

Company Overview

Snapshot

Founded in January 2011 by Idan Harpaz, Ben Hirsch, and Amir Kupervas, UIU operated with 11–50 employees. The company secured funding across one round from JVP. UIU ceased operations in March 2021.

Business overview

UIU developed Wiser, a mobile application designed to simplify the smartphone experience by tailoring it to individual user needs. The company also offered Companion, a complementary app providing support from family and friends. UIU aimed to enhance mobile accessibility for all users, regardless of age or ability, by addressing the diverse requirements of the smartphone market. The company operated within the Media & Entertainment Technologies sector, focusing on mobile applications, user experience, and personalization, serving global markets with B2C and B2B2C business models.

Company Intelligence Q&A

What is UIU's primary product?

UIU's primary product is Wiser, a mobile application that replaces a user's existing smartphone experience with a simpler, tailored interface. It also offers a companion app called Companion for additional support from family and friends.

When was UIU founded and by whom?

UIU was founded in January 2011 by Idan Harpaz, Ben Hirsch, and Amir Kupervas.

What was the operational status of UIU?

UIU ceased to operate in March 2021.

What markets did UIU target with its products?

UIU targeted global markets, focusing on mobile accessibility for diverse user groups including children and seniors, with its smartphone simplification applications.