Unbotify

Company Overview

Snapshot

Founded in March 2015 by Yaron Oliker and Alon Dayan, Unbotify operated with 1-10 employees. The company raised $2 million across one funding round from one investor. A significant milestone was its acquisition by Adjust in January 2019.

Business overview

Unbotify developed a bot detection solution utilizing a SaaS system that tracks user behavior to create a unique fingerprint for each visitor. This fingerprint is then analyzed by the company's machine learning system to identify and block bots in real time. The solution is transparent to the user and requires no installation, serving markets such as online retailers and banks, and operating within the Cyber Security sector.

Strategic signal

In April 2019, Adjust's newly acquired Unbotify division launched a fraud prevention solution that distinguishes between humans and bots in mobile apps. This development is significant as it addresses the substantial financial losses and reputational damage caused by in-app bot attacks, demonstrating the strategic value and integration of Unbotify's technology into a broader mobile fraud prevention suite.

Company Intelligence Q&A

What was a key strategic development for Unbotify in early 2019?

In January 2019, Unbotify was acquired by Adjust, a mobile measurement and fraud prevention company. This acquisition aimed to integrate Unbotify's bot detection technology into Adjust's Fraud Prevention Suite to enhance digital advertising trust and transparency.

What was Unbotify's core technology for bot detection?

Unbotify developed a SaaS system that tracks user behavior to create a unique fingerprint for each visitor. This fingerprint is then analyzed by the company's machine learning system to flag and block bots in real time, utilizing behavioral biometrics.

What recognition did Unbotify receive in 2018?

In June 2018, Unbotify was named a Gartner 2018 Cool Vendor in Advertising. This recognition highlighted the company's innovative approach to disrupting the bot detection market and addressing issues in digital advertising.

Which investor participated in Unbotify's funding round?

In July 2017, Unbotify raised approximately $2 million in funding from Maverick Ventures.

What was the impact of Unbotify's technology post-acquisition by Adjust?

In April 2019, Adjust's Unbotify division launched a fraud prevention solution specifically designed to distinguish between humans and bots in mobile applications. This initiative aimed to combat in-app bot attacks that lead to significant revenue loss for mobile advertisers and app developers.