Unbotify

Bot Detection

Cyber Security
Acquired (Inactive) by Adjust on Jan 2019 - closed due to acquisition

Company Overview

Snapshot

Founded in March 2015 by Yaron Oliker and Alon Dayan, Unbotify operated with 1–10 employees. The company secured funding across one round from one investor. A significant milestone was its acquisition by Adjust in January 2019.

Business overview

Unbotify developed a SaaS solution for bot detection, utilizing user behavior tracking to create unique visitor fingerprints. This fingerprint data is analyzed by a machine learning system to identify and block bots in real time, offering a transparent solution that requires no user installation. The company's technology operates within the Cyber Security sector, serving markets such as the United States and Europe, and targeting publishers, online retailers, and banks with its anti-fraud and website security capabilities.

Strategic signal

Unbotify's acquisition by Adjust in January 2019, as reported by Mobile Marketing Magazine and TechCrunch, signaled a strategic move by Adjust to expand its anti-ad fraud technology. This integration allowed Adjust to enhance its fraud prevention capabilities by leveraging Unbotify's bot detection expertise, demonstrating the value of behavioral biometrics in distinguishing human users from bots in mobile applications.

Company Intelligence Q&A

When was Unbotify acquired?
Unbotify was acquired by Adjust in January 2019.
What was a notable recognition for Unbotify?
Unbotify was named a Gartner 2018 Cool Vendor in Advertising in June 2018.
What competition did Unbotify win?
Unbotify won the CYBERSTORM Startup Competition in July 2017.
What technology does Unbotify use for bot detection?
Unbotify uses behavioral biometrics to track user behavior and identify hacker bots, as highlighted in July 2017.
Who were the founders of Unbotify?
Unbotify was founded by Yaron Oliker and Alon Dayan.

External links