What is Upfront Digital Media's primary business?

Upfront Digital Media provides programmatic marketing solutions, enabling the forecasting and reservation of audiences at scale for advertisers and publishers.

When was Upfront Digital Media founded?

Upfront Digital Media was founded in July 2009.

Who were the founders of Upfront Digital Media?

Upfront Digital Media was founded by Yiftah Frechter, Ran Cohen, and Yoav Arnstein.

What was a significant corporate milestone for Upfront Digital Media?

In June 2014, Upfront Digital Media was acquired by Undertone, marking a key exit for the company.

Which investors participated in Upfront Digital Media's funding rounds?

Upfront Digital Media received funding from investors including 83North and Blumberg Capital.

Upfront Digital Media

Programmatic Marketing Exchange

Business Software

Acquired (Inactive) by Undertone on Jun 2014 - closed due to acquisition

Company Overview

Snapshot

Founded in July 2009 by Yiftah Frechter, Ran Cohen, and Yoav Arnstein, Upfront Digital Media operated with 1–10 employees. The company raised a total of $6.55M across 4 funding rounds from 2 investors. In June 2014, Upfront Digital Media was acquired by Undertone.

Business overview

Upfront Digital Media provided programmatic marketing solutions, specializing in forecasting and reserving audiences at scale. The company's core technology included an omnichannel platform that simultaneously accessed guaranteed (programmatic direct), private marketplace (PMP), and real-time bidding (RTB) channels across video, mobile, and display inventory. Leveraging a data-first approach and a pioneering DMP media activation suite, Upfront Digital Media empowered global marketers, publishers, and ad networks to execute unified marketing strategies from awareness through direct response, serving the advertising platforms sector.

Strategic signal

In July 2014, news reports highlighted the acquisition of Upfront Digital Media by Undertone, signaling a consolidation within the programmatic advertising sector. This event demonstrated the strategic value of Upfront Digital Media's omnichannel platform and data-first approach to larger industry players, indicating a trend towards integrating advanced programmatic capabilities for enhanced marketing efficiency.

Company Intelligence Q&A

What is Upfront Digital Media's primary business?: Upfront Digital Media provides programmatic marketing solutions, enabling the forecasting and reservation of audiences at scale for advertisers and publishers.
When was Upfront Digital Media founded?: Upfront Digital Media was founded in July 2009.
Who were the founders of Upfront Digital Media?: Upfront Digital Media was founded by Yiftah Frechter, Ran Cohen, and Yoav Arnstein.
What was a significant corporate milestone for Upfront Digital Media?: In June 2014, Upfront Digital Media was acquired by Undertone, marking a key exit for the company.
Which investors participated in Upfront Digital Media's funding rounds?: Upfront Digital Media received funding from investors including 83North and Blumberg Capital.

Name	Upfront Digital Media
One-liner	Programmatic Marketing Exchange
Type	Startup
Primary sector	Business Software
Founded	2009
Employees	1-10
Employees (exact)	0
HQ / location	Ramat Gan, HaBonim Street 6, Ramat Gan, Israel, Center District
Product stage	Released
LinkedIn	https://www.linkedin.com/company/671808
Crunchbase	legolas-media
IL Registrar	514404987

Sectors	Business Software, Sales & Marketing Solutions, Advertising Platforms
Core technology	Platforms & Interfaces, Web
Target customers	Enterprise & Professional Services, Marketing & Sales, Advertising
Business models	B2B
Tags	real-time-bidding, web-platform, marketing, publishers, advertisers

Date	Round	Amount	Investors
Mar 2011	B Round	$5M	83North
Dec 2009	A Round	Undisclosed	83North
Aug 2010	Undisclosed Round	$1.55M	Blumberg Capital
Apr 2013	B Round	Undisclosed	83North

Name	Role	Founder
Yiftah Frechter	Co-founder	yes
Ran Cohen	Co-founder	yes
Yoav Arnstein	Co-founder	yes

Upfront Digital Media