Upfront Digital Media

Company Overview

Snapshot

Founded in July 2009 by Yiftah Frechter, Ran Cohen, and Yoav Arnstein, Upfront Digital Media operated with 1–10 employees. The company raised $6.55M across 4 funding rounds from 2 investors before being acquired by Undertone in June 2014.

Business overview

Upfront Digital Media provided programmatic marketing solutions, specializing in forecasting and reserving audiences at scale. The company developed a groundbreaking omnichannel platform that enabled simultaneous access to guaranteed (programmatic direct), private marketplace (PMP), and real-time bidding (RTB) channels across video, mobile, and display inventory. Leveraging a data-first approach and a pioneering DMP media activation suite, Upfront Digital Media empowered global marketers, publishers, and ad networks to execute unified marketing strategies from awareness through direct response, serving the advertising platforms sector within Business Software.

Strategic signal

Upfront Digital Media's acquisition by Undertone in June 2014 signaled a strategic consolidation within the programmatic advertising space. This exit demonstrated the value of the company's advanced omnichannel platform and data-first approach, indicating a market demand for sophisticated solutions that integrate various advertising channels and provide audience forecasting capabilities.

Company Intelligence Q&A

When was Upfront Digital Media founded?

Upfront Digital Media was founded in July 2009.

Who were the founders of Upfront Digital Media?

The co-founders of Upfront Digital Media were Yiftah Frechter, Ran Cohen, and Yoav Arnstein.

What was the total capital raised by Upfront Digital Media?

Upfront Digital Media raised a total of $6.55M.

When was Upfront Digital Media acquired?

Upfront Digital Media was acquired by Undertone in June 2014.

Which investors participated in Upfront Digital Media's funding rounds?

Upfront Digital Media received funding from investors including 83North and Blumberg Capital.