Uponit
Ad-recovery Solution for Publishers
Company Overview
Snapshot
Founded in July 2015 by Gal Glikman, Ariel Krisspel, Yarden Mitrani, Ailon Sabag, and Edan Bedrik, Uponit operates with 1–10 employees. The company secured $2.3 million across one funding round from two investors. Uponit was acquired by Blockthrough in January 2020.
Business overview
Uponit provides an ad-recovery platform designed to safeguard publishers' online advertising businesses. The company leverages cyber technologies to help online publishers measure and restore blocked ad inventory and engage with their ad-blocking audience. Its solution is engineered to be unblockable by existing ad blockers, offering stability to publishers. Uponit operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving the marketing and sales segments of enterprise and professional services globally.
Strategic signal
In January 2020, Uponit was acquired by Blockthrough, marking a significant consolidation in the adblock monetization space. This acquisition indicates a strategic move by Blockthrough to enhance its market dominance and integrate Uponit's unblockable ad-recovery technology, signaling a continued evolution in how publishers combat ad blockers and monetize their content.
Log in to access full profile ›Company Intelligence Q&A
- When was Uponit acquired?
- Uponit was acquired by Blockthrough in January 2020.
- What is Uponit's primary offering?
- Uponit offers an ad-recovery platform that utilizes cyber technologies to help online publishers measure and restore blocked ad inventory and communicate with their ad-blocking audience.
- How much capital did Uponit raise?
- Uponit raised a total of $2.3 million in a funding round in February 2017.
- Which investors participated in Uponit's funding round?
- In February 2017, Uponit received $2.3 million in funding from JVP and KDC Media Fund.
- What is the core technology behind Uponit's solution?
- Uponit's solution is built on cyber technologies designed to be unblockable by existing ad blockers, ensuring publishers can recover blocked ad inventory.