Uponit
Ad-recovery Solution for Publishers
Company Overview
Snapshot
Founded in July 2015 by Gal Glikman, Ariel Krisspel, Yarden Mitrani, Ailon Sabag, and Edan Bedrik, Uponit operated with 1–10 employees. The company raised $2.3 million across one funding round from two investors. Uponit was acquired by Blockthrough in January 2020.
Business overview
Uponit provides an ad-recovery platform designed to protect publishers' online advertising businesses. The company utilizes cyber technologies to help online publishers measure and restore blocked ad inventory and engage with their ad-blocking audience. Its solution is engineered to be unblockable by existing ad blockers, offering stability to publishers. Uponit operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving enterprise and professional services in the advertising market.
Strategic signal
In January 2020, Uponit was acquired by Blockthrough, marking a significant consolidation in the adblock monetization space. This acquisition highlights the increasing demand for robust ad-recovery solutions and signals a strategic move by Blockthrough to strengthen its market position and expand its technological capabilities in bypassing ad blockers.
Company Intelligence Q&A
- When was Uponit acquired?
- Uponit was acquired by Blockthrough in January 2020.
- What is Uponit's primary business?
- Uponit develops an ad-recovery platform that uses cyber technologies to help online publishers restore blocked ad inventory and communicate with their ad-blocking audience.
- How much capital did Uponit raise?
- Uponit raised a total of $2.3 million in February 2017 in a single funding round.
- Which investors participated in Uponit's funding round?
- In February 2017, Uponit received $2.3 million in funding from JVP and KDC Media Fund.
- What is the core technology behind Uponit's solution?
- Uponit's core technology involves cyber solutions designed to make its ad-recovery platform unblockable by existing ad blockers, ensuring publishers can maintain their online ad revenue streams.