Upright Technologies

Company Overview

Snapshot

Founded in October 2014 by Oded Cohen and Ori Fruhauf, Upright Technologies operated with 1–10 employees. The company raised $11.45 million across 6 funding rounds from 4 investors. In January 2021, Upright Technologies was acquired by DarioHealth, ceasing operations.

Business overview

Upright Technologies is a biofeedback consumer electronics company specializing in wearable devices for posture correction. Its flagship product, the UPRIGHT GO, is a wearable device that attaches to the user's back and provides gentle vibrations when slouching. This device connects to a mobile application that offers a personalized training program, real-time feedback, and serves as a personal posture trainer. The company operates within the Health Tech & Life Sciences sector, specifically focusing on Digital Healthcare and Digital Therapeutics, serving both consumers and healthcare providers.

Strategic signal

In January 2021, Upright Technologies was acquired by DarioHealth for $31 million in a stock transaction. This acquisition integrated Upright's musculoskeletal solution into DarioHealth's digital therapeutic platform, signaling a strategic consolidation within the digital health market and validating the value of Upright's technology for broader chronic condition management.

Company Intelligence Q&A

What was the most significant corporate event for Upright Technologies?

In January 2021, Upright Technologies was acquired by DarioHealth for $31 million in a stock transaction. Following the acquisition, Upright Technologies ceased to operate.

When did Upright Technologies launch its UPRIGHT GO 2 product?

Upright Technologies released the new, smaller Upright GO 2 posture trainer with improved battery life in June 2019.

What was the outcome of the Kickstarter campaign for Upright Go?

In March 2017, Upright Technologies launched a Kickstarter crowdfunding campaign for their product, the Upright Go, which helps improve posture by buzzing users when they slouch. The campaign ran until May 2017.

What was the initial product launched by Upright Technologies?

Upright Technologies launched its first product, the UPRIGHT Trainer, in December 2015.