Upright Technologies

Personal Posture Trainer

Health Tech & Life Sciences
Acquired (Inactive) by DarioHealth on Jan 2021 - ceased to operate

Company Overview

Snapshot

Founded in October 2014 by Oded Cohen and Ori Fruhauf, Upright Technologies operates with 1–10 employees. The company raised $11.45M across 6 funding rounds and was acquired by DarioHealth in January 2021, ceasing operations.

Business overview

Upright Technologies is a biofeedback consumer electronics company specializing in digital therapeutics within the Health Tech & Life Sciences sector. The company develops wearable devices designed to improve posture awareness and habits. Its core product, the UPRIGHT GO, attaches to the user's back and provides gentle vibrations when slouching, connecting to an app that offers personalized training programs, real-time feedback, and serves as a personal posture trainer. Upright Technologies serves markets including Singapore, New Zealand, Australia, Germany, and the United States, targeting both B2C and B2B customers.

Strategic signal

In January 2021, Upright Technologies was acquired by DarioHealth, a digital therapeutics company. This acquisition marked a significant strategic move, integrating Upright's posture correction technology into a broader digital health platform and signaling a consolidation trend within the digital therapeutics market.

Company Intelligence Q&A

What is the primary function of Upright Technologies' main product?
Upright Technologies' main product, the UPRIGHT GO, is a wearable device that helps users improve their posture by providing gentle vibrations when they slouch and connecting to an app for personalized training and real-time feedback.
When was Upright Technologies acquired and by whom?
Upright Technologies was acquired by DarioHealth in January 2021, after which it ceased to operate independently.
Which investors participated in the April 2019 funding round?
In April 2019, Vertex Ventures Israel led a funding round for Upright Technologies.
What was a key product development announced in June 2019?
In June 2019, Upright Technologies released the new, smaller Upright Go 2 posture trainer, featuring improved battery life.
What was the total capital raised by Upright Technologies?
Upright Technologies raised a total of $11.45M across its funding rounds.

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