UpStep

Advanced Custom Orthotics

Health Tech & Life Sciences
Private

Company Overview

Snapshot

Founded in November 2013 by Limor Katz, Oren Raz, and Aviad Raz, UpStep operates with 11–50 employees. The company has raised $3.97M across two funding rounds, with Fundit participating. In January 2024, UpStep was recognized for topping the US insoles industry.

Business overview

UpStep is a Health Tech & Life Sciences company that leverages advanced technology to produce custom orthotics. The company's core offering involves creating personalized orthotics based on individual foot impressions and specific lifestyle needs, utilizing an at-home impression kit for customer convenience. Operating in the Medical Devices sector, UpStep serves consumers, athletes, and military personnel, with a focus on the US, UK, and Israeli markets.

Strategic signal

In February 2024, UpStep announced a strategic initiative to reduce orthotics planning time by 70%. This development signals a significant advancement in operational efficiency and product delivery, potentially enhancing market responsiveness and customer satisfaction. For investors, this indicates a commitment to technological innovation and process optimization, which could lead to increased scalability and competitive advantage in the custom orthotics market.

Company Intelligence Q&A

When was UpStep founded and by whom?
UpStep was founded in November 2013 by co-founders Limor Katz, Oren Raz, and Aviad Raz.
What is UpStep's primary business model?
UpStep primarily operates with B2C and B2B2C business models, providing advanced custom orthotics directly to consumers and through partnerships.
What was a significant recent achievement for UpStep?
In January 2024, UpStep was highlighted for its leadership position in the US insoles industry.
What is UpStep's total disclosed funding?
UpStep has raised a total of $3.97M across two funding rounds.
What strategic move did UpStep make in February 2024?
In February 2024, UpStep announced plans to shorten the orthotics planning time by 70%, aiming to improve efficiency in its production process.

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