Upstream Commerce

Company Overview

Snapshot

Founded in September 2010 by Amos Peleg and Shai Geva, Upstream Commerce operated with 11–50 employees. The company secured funding across three rounds from three investors, including YL Ventures. A significant milestone occurred in September 2018 when Flipkart acquired the company.

Business overview

Upstream Commerce provided predictive and prescriptive analytics and competitive intelligence tools tailored for retailers. The company's core technology delivered cloud-based, automated competitive pricing and product analytics solutions, enabling businesses across over 15 retailing categories to develop and enhance their pricing, merchandising, promotion, and lifecycle management strategies. It served global retailers in the Business Software sector, specifically focusing on Sales & Marketing Solutions and e-Commerce Tools.

Strategic signal

The acquisition of Upstream Commerce by Flipkart in September 2018 signaled a strategic move by the e-commerce giant to enhance its retail intelligence capabilities. This integration allowed Flipkart to leverage Upstream Commerce's advanced analytics for competitive pricing and product management, indicating a broader industry trend towards data-driven decision-making in retail and e-commerce.

Company Intelligence Q&A

When was Upstream Commerce acquired?

Upstream Commerce was acquired by Flipkart in September 2018.

Which investors participated in Upstream Commerce's funding rounds?

YL Ventures participated in a March 2011 funding round and a February 2013 funding round. Viola Credit participated in a December 2014 debt financing round, and Bright Capital also participated in the February 2013 funding round.

What was a key partnership for Upstream Commerce?

In September 2016, Lowe's Mexico selected Upstream Commerce for its retail intelligence, analytics, and price optimization solutions.

What type of solutions did Upstream Commerce provide?

Upstream Commerce provided cloud-based, automated competitive pricing and product analytics solutions to help retailers with pricing, merchandising, promotion, and lifecycle management.

Who were the founders of Upstream Commerce?

Upstream Commerce was co-founded by Amos Peleg and Shai Geva.