Based on data collected from different sources by our team,
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2/2022 due to acquisition
vBrand
vBrand Overview
vBrand is an AI data platform that delivers accurate brand-exposure tracking for sporting events. vBrand is designed for sports sponsors, rights holders, agencies, and TV operators.
The system's always-on solution helps clients optimize their media plan and maximize the return on investment for sponsorships across all linear and digital platforms by uncovering the actual reach, impact, and monetary value of brand sponsorship both during and after any sporting event.
vBrand identifies objects, brands, logos, faces, locations, and even sentiments depicted in any video or image. Machine deep-learning and computer-vision methods are used to identify patterns within the data, extract meaningful insights on a brand's reach and impact during an event, and calculate the actual monetary value of sponsorships.
vBrand is a Nielsen Innovate company with a design partnership with Coca-Cola and the Turner Bridge Program.