vBrand

Company Overview

Snapshot

Founded in February 2013 by Tamir Rubinsky and Eli Ben David, vBrand operates with 1–10 employees. The company has raised $1.5 million across two funding rounds from two investors, including Nielsen Innovate. vBrand was acquired in February 2022.

Business overview

vBrand provides an AI data platform specializing in accurate brand-exposure tracking for sporting events. The company's core technology leverages machine deep-learning and computer vision to identify objects, brands, logos, faces, locations, and sentiments within video and image content. This always-on solution helps sports sponsors, rights holders, agencies, and TV operators optimize media plans, maximize ROI for sponsorships, and calculate the monetary value of brand sponsorship across linear and digital platforms. vBrand operates within the Business Software sector, specifically targeting the Sales & Marketing Solutions and Advertising Platforms markets globally.

Strategic signal

In August 2017, Nielsen acquired vBrand, signaling a strategic move by a major media measurement company to integrate AI-driven sports marketing analytics. This acquisition validates vBrand's technology and its potential to enhance brand exposure tracking and sponsorship valuation within the sports industry, indicating a growing trend towards data-driven insights in sports marketing.

Company Intelligence Q&A

What is vBrand's primary focus?

vBrand focuses on providing an AI data platform for sports marketing, delivering accurate brand-exposure tracking for sporting events to optimize media plans and maximize sponsorship ROI.

When was vBrand founded and by whom?

vBrand was founded in February 2013 by Tamir Rubinsky and Eli Ben David.

What was a significant corporate milestone for vBrand?

In August 2017, Nielsen acquired vBrand, integrating its AI sports marketing technology into Nielsen's offerings.

How much capital has vBrand raised?

vBrand has raised a total of $1.5 million across two funding rounds.

Which investors participated in vBrand's funding rounds?

vBrand received funding from investors including Nielsen Innovate and Wellborn Ventures.