Vexigo

Company Overview

Snapshot

Founded in January 2010, Vexigo operated with 11–50 employees. The company raised $1M across one funding round from David Shushan and Tzvika Friedman. Vexigo was acquired by Mer Telemanagement Solutions in February 2015, ceasing operations.

Business overview

Vexigo was a global provider of online video advertising services, specializing in video advertising solutions for online and mobile platforms. The company delivered results through its proprietary, in-house patent technology and an effective publishing platform designed for content publishers. Vexigo engaged multiple ad formats and interactive ad units with a cutting-edge optimization platform, providing precise targeting in a safe environment for advertisers and website owners. It operated within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms, serving markets such as Commerce & Retail and Media & Entertainment.

Strategic signal

In February 2015, Vexigo was acquired by Mer Telemanagement Solutions, leading to the cessation of its operations. This event signals a strategic exit for the company, indicating a consolidation within the video advertising and content monetization space. For investors, it highlights the potential for acquisition as a liquidity event in this sector, even for companies that subsequently cease independent operations.

Company Intelligence Q&A

What was Vexigo's primary business focus?

Vexigo specialized in providing cross-platform video advertising services, utilizing proprietary technology and a publishing platform for content publishers to deliver online and mobile video advertising solutions.

When was Vexigo founded?

Vexigo was founded in January 2010.

What was the outcome for Vexigo in early 2015?

In February 2015, Vexigo was acquired by Mer Telemanagement Solutions and subsequently ceased to operate.

How much capital did Vexigo raise?

Vexigo raised a total of $1M in November 2012 from investors David Shushan and Tzvika Friedman.

Did Vexigo have any notable partnerships before its acquisition?

In November 2012, Vexigo partnered with Yahoo! to expand its reach in the video advertising market.