Via Cool

Company Overview

Snapshot

Founded in March 2021 by Eran Gilat and Yoav Tomer, Via Cool operates with 1–10 employees. The company secured its seed funding in March 2021, with Capital Nature participating in the round. Via Cool ceased operations in August 2025.

Business overview

Via Cool offers an AI-based solution designed to optimize the harvest, logistics, and operations for fresh fruit and vegetable producers, distributors, and retailers. The company's core technology provides accurate predictions of remaining shelf life and quality at various checkpoints within the supply chain, from field to shelf, without requiring changes to existing working processes. Via Cool leverages data from proprietary research, food safety tracing, and the broader supply chain to calculate shelf-life and product scores, which are then integrated into relevant planning systems. The company operates in the Agriculture & Food Technologies sector, with a focus on reducing food waste and its associated environmental impact, including methane release, GHG emissions, and wasted water.

Company Intelligence Q&A

What is Via Cool's primary focus?

Via Cool focuses on providing an AI-based platform to enhance food safety and reduce waste in the fresh produce supply chain, from growers to retailers.

When was Via Cool founded?

Via Cool was founded in March 2021.

What is the status of Via Cool?

Via Cool is currently non-active, having ceased operations in August 2025.

Which investors participated in Via Cool's seed funding round?

In March 2021, Via Cool received seed funding with participation from.

What problem does Via Cool's technology address?

Via Cool's technology addresses the problem of food waste in the fresh produce industry by providing accurate predictions of remaining shelf life and quality, aiming to optimize supply chain operations and reduce environmental impact.