Vicomi

Company Overview

Snapshot

Founded in February 2013 by Eli Ken-Dror, Vicomi operates with 1–10 employees. The company has raised $900,000 across one funding round from two investors.

Business overview

Vicomi provides emotion-based marketing solutions for publishers and websites, focusing on tools that measure user sentiment and leverage human emotions to enhance interaction, engagement, retention, and monetization. The company offers interactive web tools, including a comment platform and its proprietary Feelbacks platform, serving the business software sector with applications in advertising, web analytics, and content marketing.

Strategic signal

In December 2014, Vicomi's innovative approach to user engagement was highlighted, proposing an emotion scale to replace traditional 'likes'. This signals a strategic focus on deeper user sentiment analysis, aiming to provide publishers with more nuanced insights into audience reactions beyond simple affirmations, thereby enhancing content relevance and monetization strategies.

Company Intelligence Q&A

What is Vicomi's primary focus?

Vicomi specializes in emotion-based marketing solutions, providing tools for publishers and websites to measure user sentiment and leverage human emotions to increase user interaction, engagement, retention, and monetization.

When was Vicomi founded?

Vicomi was founded in February 2013.

Who is a key founder of Vicomi?

Eli Ken-Dror is a co-founder and CEO of Vicomi.

What was a notable product concept introduced by Vicomi?

In December 2014, Vicomi introduced the concept of replacing the traditional 'Like' button with an emotion scale to provide more detailed user sentiment feedback.