Vidazoo
Yield Management Platform for Video
Company Overview
Snapshot
Founded in January 2015 by Daniel Slivkin and Gal Dagan, Vidazoo operated with 11–50 employees. The company was acquired by Perion Network in October 2021 for $93.5 million, marking a significant exit in the ad-tech sector.
Business overview
Vidazoo developed products for programmatic, cross-platform video monetization, focusing on building smart automation tools for publishers. Its core technology included a yield management platform, an online video player, and a video content and ad marketplace. The company's ad-technology platforms offered analytics reporting, ad servers, and mobile SDKs, serving the digital media, advertising, and publishing industries.
Strategic signal
The acquisition of Vidazoo by Perion Network for $93.5 million in October 2021 signals a strategic consolidation within the ad-tech industry. This move allowed Perion to integrate Vidazoo's video monetization platform and online video player, aiming to create an end-to-end video solution and significantly boost its revenue projections, demonstrating the value placed on comprehensive video advertising capabilities.
Log in to access full profile ›Company Intelligence Q&A
- What was a significant corporate milestone for Vidazoo?
- Vidazoo was acquired by Perion Network for $93.5 million in October 2021. This acquisition aimed to integrate Vidazoo's video monetization platform with Perion's offerings to create an end-to-end video solution.
- When was Vidazoo founded and by whom?
- Vidazoo was founded in January 2015 by Daniel Slivkin and Gal Dagan.
- What was the strategic impact of the acquisition by Perion Network?
- The acquisition by Perion Network in October 2021 was projected to add approximately $15 million to Perion's revenue in 2021 and aimed to combine Perion's high-impact video suite with Vidazoo's online video player to enhance video monetization capabilities.
- What was Vidazoo's revenue performance prior to its acquisition?
- Vidazoo generated $31.9 million in revenue in 2020 and projected revenue of $45 million for 2021, prior to its acquisition by Perion Network.
- Did Vidazoo engage in any strategic partnerships?
- In June 2017, Vidazoo partnered with Media Impact, part of Axel Springer SE, to manage and optimize its video ad delivery. This partnership aimed to boost Axel Springer's digital video revenues, with an expected 50% uplift in revenues and fill rate.