Vidazoo

Company Overview

Snapshot

Founded in January 2015 by Daniel Slivkin and Gal Dagan, Vidazoo operated with 11–50 employees. The company was acquired by Perion Network in October 2021, marking a significant exit in the digital media sector.

Business overview

Vidazoo develops products for programmatic, cross-platform video monetization, focusing on building smart automation tools. The company's core technology helps publishers manage multiple video placements and optimize demand under a single platform. Its ad-technology platforms include analytics reporting, ad servers, and mobile SDKs, serving the digital media and advertising industries globally.

Strategic signal

In October 2021, Vidazoo was acquired by Perion Network for up to $93.5 million. This acquisition highlights the strategic value of Vidazoo's video monetization platform and its potential to enhance Perion Network's offerings in the digital advertising market, signaling a successful exit and integration into a larger entity.

Company Intelligence Q&A

What is Vidazoo's primary focus?

Vidazoo primarily focuses on developing products for programmatic, cross-platform video monetization, providing smart automation tools to help publishers manage video placements and optimize demand.

When was Vidazoo acquired?

Vidazoo was acquired by Perion Network in October 2021.

What was the reported value of the acquisition?

Perion Network acquired Vidazoo for up to $93.5 million in October 2021, as reported by Calcalistech.com on October 4, 2021.

Who are the founders of Vidazoo?

Vidazoo was founded by Daniel Slivkin and Gal Dagan.

What kind of technology does Vidazoo offer?

Vidazoo offers ad-technology platforms that include analytics reporting, ad servers, and mobile SDKs to facilitate video monetization and management for publishers.