ViewersLogic

Company Overview

Snapshot

Founded in October 2014 by Ronny Golan and Oren Poleg, ViewersLogic operates with 11–50 employees. The company has secured funding across one disclosed round from one investor, with Force Over Mass participating as a lead investor. In March 2022, ViewersLogic appointed Simen Moen as Head of Data Analytics, signaling a strategic focus on enhancing its analytical capabilities.

Business overview

ViewersLogic provides single-source analytics by leveraging cookie technology to integrate TV viewing data with online activity. The company collects live, single-source data on consumer behavior across TV, web, and mobile platforms. This data enables businesses to assess marketing campaign effectiveness, optimize multimedia strategies, and gain insights into the consumer journey from media consumption to purchase. ViewersLogic operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions, e-Commerce Tools, and Advertising Platforms, serving enterprises and advertisers.

Strategic signal

In March 2022, ViewersLogic appointed Simen Moen as Head of Data Analytics. This strategic hire indicates the company's commitment to strengthening its data analysis capabilities, which is crucial for delivering more sophisticated insights into consumer behavior and cross-media campaign optimization. For investors, this signals a focus on enhancing product value and competitive positioning in the rapidly evolving advertising and marketing technology landscape.

Company Intelligence Q&A

What is ViewersLogic's core offering?

ViewersLogic offers single-source analytics that bridge TV viewing and online activity by collecting live consumer behavior data across TV, web, and mobile platforms.

When was ViewersLogic founded and by whom?

ViewersLogic was founded in October 2014 by Ronny Golan and Oren Poleg.

What significant leadership appointment did ViewersLogic make in 2022?

In March 2022, ViewersLogic appointed Simen Moen as Head of Data Analytics, a strategic move to enhance its analytical capabilities and strengthen its data analysis for consumer behavior insights and cross-media campaign optimization.

Which investor participated in ViewersLogic's funding round?

In January 2014, Force Over Mass participated as a lead investor in ViewersLogic's funding round.

What is the primary market focus for ViewersLogic?

ViewersLogic primarily focuses on providing solutions for enterprises and advertisers, helping them optimize cross-media campaigns and understand consumer behavior.