Visualead

Company Overview

Snapshot

Founded in March 2012 by Nevo Alva and Itamar Friedman, Visualead operates with 1–10 employees. The company secured funding across 3 rounds from 3 investors. Visualead was acquired by Alibaba in November 2017, marking a significant exit for the company.

Business overview

Visualead specializes in developing a visual QR code generator that facilitates secure connections for various industries. Its core technology transforms images, logos, and other visual elements into engaging visual codes, aiming to enhance consumer interaction with brands. The company provides scan-based connectivity solutions for applications such as product packaging, anti-counterfeiting, mobile payments, social networking, and authentication. Visualead operates within the Business Software sector, serving markets that include e-commerce, enterprises, and retailers with its patented Visual QR Code technology and patent-pending Dotless Visual Codes.

Strategic signal

In November 2017, Alibaba acquired Visualead, intending to establish it as its Israeli R&D center for computerized vision. This acquisition signals Alibaba's strategic interest in leveraging Visualead's QR code technology for its global research and development initiatives, particularly in the e-commerce sector. For investors, this highlights the strategic value of Visualead's technology and its potential for broader application within a large multinational corporation.

Company Intelligence Q&A

What was a significant corporate event for Visualead?

In November 2017, Visualead was acquired by Alibaba. This acquisition aimed to integrate Visualead's technology into Alibaba's operations and establish Visualead as Alibaba's Israeli R&D center for computerized vision.

When did Visualead secure its B Round funding?

In January 2015, Visualead secured its B Round funding from Alibaba.

Which investors participated in Visualead's A Round funding?

In August 2013, Visualead secured its A Round funding from Kaedan Capital and Entrée Capital.

When did Visualead receive its Seed funding?

In April 2012, Visualead received Seed funding from Kaedan Capital.

What strategic partnership did Visualead form in 2016?

In June 2016, Visualead partnered with AVT, a provider of print process control solutions. This collaboration involved embedding Visualead's technology into AVT's print scanning and inspection systems to detect and read various QR codes, including Visualead's variable visual codes.