Flow is focused on changing the way consumers make purchases in the physical world by moving the checkout directly to the users shopping cart or basket. The companys solution uses machine vision to identify each item placed into or removed from the cart, eliminating unnecessary effort and reducing checkout time to zero.

Flow solution includes a large touchscreen on the cart, which offers personalized content such as suggestions and promotions based on past behavior and the products selected, store navigation, supplementary product information, and more. In addition, because Flow solution can be added to existing shopping carts, no major changes to the store are required.