Company Overview
Snapshot
Founded in November 2018 by Assaf Gedalia, Ben Pshedetzky, and Tomer Fael, Flow operates with 1–10 employees. The company has secured funding across two rounds. In October 2020, Flow received seed funding from Ariel Maislos.
Business overview
Flow is dedicated to transforming the physical retail purchasing experience through autonomous checkout carts. The company's core technology utilizes machine vision to automatically identify items placed into or removed from a shopping cart, thereby eliminating the need for traditional checkout processes. Flow's solution integrates a large touchscreen on the cart, providing personalized content, product information, and store navigation. Designed to be compatible with existing shopping carts, Flow serves the retail and marketing sectors, aiming to streamline operations for supermarkets and other distribution channels globally.
Strategic signal
In September 2024, Flow announced a significant investment in Canada Global, acquiring approximately 30% of the company. This strategic move, alongside investments from Andreessen Horowitz and Wiz’s Assaf Rappaport, signals Flow's intent to expand its market presence and influence, particularly in major U.S. projects. The investment indicates a pivot towards broader strategic partnerships and market penetration beyond its core product offerings, suggesting a validation of its underlying technology or market approach by prominent investors.
Log in to access full profile ›Company Intelligence Q&A
- What is Flow's primary business?
- Flow develops autonomous checkout carts that use machine vision to identify items, aiming to eliminate traditional checkout lines and enhance the in-store shopping experience.
- When was Flow founded and by whom?
- Flow was founded in November 2018 by co-founders Assaf Gedalia, Ben Pshedetzky, and Tomer Fael.
- What significant investment did Flow make in September 2024?
- In September 2024, Flow invested in Canada Global, acquiring approximately 30% of the company. This investment was part of a larger funding round that included Andreessen Horowitz and Wiz’s Assaf Rappaport.
- What is the current operational status of Flow?
- Flow is currently non-active, having ceased to operate in May 2026.
- Which investor participated in Flow's October 2020 funding round?
- In October 2020, Flow received seed funding from Ariel Maislos. This was one of two funding rounds the company secured.