Flow

Company Overview

Snapshot

Founded in November 2018 by Assaf Gedalia, Ben Pshedetzky, and Tomer Fael, Flow operates with 1–10 employees. The company has secured funding across two rounds.

Business overview

Flow is dedicated to transforming the physical retail experience by integrating autonomous checkout capabilities directly into shopping carts and baskets. The company's core technology utilizes machine vision to automatically identify items as they are placed into or removed from the cart, thereby eliminating traditional checkout lines. Flow's solution also features a large touchscreen on the cart, providing personalized content such as product suggestions, promotions, store navigation, and supplementary product information. This technology is designed to be compatible with existing shopping carts, minimizing the need for significant store infrastructure changes. Flow operates within the Business Software sector, serving the Commerce & Retail and Food Retail & Consumption markets, particularly supermarkets and online retailers.

Strategic signal

In September 2024, Flow was involved in a significant investment where Canada Global secured a $27 million investment, with Flow holding approximately 30% of the company. This indicates Flow's strategic positioning and financial involvement in broader market developments, signaling its potential to influence and participate in larger-scale ventures within the retail technology landscape.

Company Intelligence Q&A

What is Flow's primary business?

Flow develops autonomous checkout carts that use machine vision to identify items, aiming to eliminate traditional checkout lines and enhance the in-store shopping experience with personalized content.

When was Flow founded and by whom?

Flow was founded in November 2018 by Assaf Gedalia, Ben Pshedetzky, and Tomer Fael.

Has Flow undergone any rebranding?

Yes, in January 2022, WalkOut rebranded as Flow, emphasizing its focus on frictionless shopping experiences.

What is the status of Flow?

Flow is currently Non Active, having ceased to operate in May 2026.

What significant investment did Flow participate in recently?

In September 2024, Flow held approximately 30% of Canada Global after Canada Global secured a $27 million investment from Flow, Andreessen Horowitz, and Wiz’s Assaf Rappaport.