Warranteer

Company Overview

Snapshot

Founded in April 2014 by Avishay Pariz and Benny Holtzer, Warranteer operated with 1–10 employees. The company was acquired by ironSource in September 2016, marking a significant exit in the business software sector.

Business overview

Warranteer developed a mobile and web application designed to activate, manage, and secure consumer product warranties in the cloud. The platform streamlined after-sale service by sending customer information directly to vendors and providing users with a dashboard to access product lists and necessary details. Additionally, Warranteer facilitated the second-hand market by enabling users to sell products with their warranties and update vendors on transactions. The company operated within the Business Software, Fintech, and eCommerce sectors, serving both B2B and B2C markets across geomarkets including Israel, India, Ukraine, South Africa, and the United Kingdom.

Strategic signal

In November 2016, IronSource acquired Warranteer, a move that highlights the strategic value of cloud-based warranty management solutions within the broader business software and consumer goods manufacturing industries. This acquisition signals a consolidation trend where larger technology firms are integrating specialized platforms to enhance their service offerings and market reach, providing a clear exit for Warranteer's investors and validating its technological approach.

Company Intelligence Q&A

What is Warranteer's primary business?

Warranteer provides a mobile and web application that allows consumers to activate, manage, and secure their product warranties in the cloud, streamlining after-sale service and facilitating second-hand product sales with warranty transfers.

When was Warranteer founded and by whom?

Warranteer was founded in April 2014 by co-founders Avishay Pariz and Benny Holtzer.

What was a significant milestone for Warranteer in 2016?

In September 2016, Warranteer was acquired by ironSource, leading to its inactive status.

Which market recognition did Warranteer receive in 2017?

In May 2017, Warranteer was named a "Cool Vendor in Consumer Goods Manufacturing, 2017" by the Gartner Research Group.