Boon.Today

Company Overview

Snapshot

Founded in August 2016 by Sha Douillet and Thibault Bach, Boon.Today operates with 1–10 employees. The company has completed one funding round at the Pre-Seed stage. In May 2019, Boon.Today partnered with Mediatransports to experiment with Tech for Good initiatives, demonstrating its commitment to integrating social impact with advertising.

Business overview

Boon.Today provides a platform that enables brands and media agencies to transform user engagement with advertisements into micro-donations for social or environmental projects. Its core technology, the Ad For Good label, rewards consumers with a digital currency called Boon for interacting with ads. Users can then redeem this Boon from their personal wallets to donate to their chosen organizations. The company serves the advertising, media, and nonprofit sectors, operating within the broader categories of Business Software, Sales & Marketing Solutions, and Advertising Platforms.

Strategic signal

Boon.Today's partnership with Mediatransports in May 2019 to experiment with 'Tech for Good' initiatives signals a strategic validation of its business model, which integrates social responsibility directly into advertising campaigns. This collaboration highlights the growing market demand for purpose-driven marketing solutions, indicating that brands are increasingly looking for innovative ways to enhance their image and engage conscious consumers by contributing to social causes. For investors, this demonstrates Boon.Today's ability to secure significant partnerships and its potential to scale its impact-driven advertising platform within the media and advertising landscape.

Company Intelligence Q&A

What is Boon.Today's primary offering?

Boon.Today offers the Ad For Good platform, which allows brands and media agencies to convert user engagement with advertisements into micro-donations for social or environmental causes. Consumers receive a digital currency, Boon, for ad interactions, which they can then donate to organizations.

When was Boon.Today founded and by whom?

Boon.Today was founded in August 2016 by Sha Douillet and Thibault Bach.

What was a significant partnership for Boon.Today in 2019?

In May 2019, Boon.Today partnered with Mediatransports to pilot 'Tech for Good' initiatives, integrating charitable giving with advertising campaigns.

What is the company's employee count?

Boon.Today currently has 1–10 employees.

What is the strategic impact of the Ad For Good® TV format?

The Ad For Good® TV format, as launched by M6 Publicité and Café Royal, integrates charitable donations directly into TV advertisements. This approach allows brands to promote products while contributing to social causes, enhancing brand image and sales, and demonstrating a high degree of agility and innovation in the media and advertising industry.