Boon.Today

Company Overview

Snapshot

Founded in August 2016 by Sha Douillet and Thibault Bach, Boon.Today operates with 1–10 employees. The company has secured funding across one disclosed round. In August 2018, Boon.Today completed a Pre-Seed funding round.

Business overview

Boon.Today provides a platform that enables brands and media agencies to integrate social and environmental funding into their advertising campaigns. The core technology allows user engagement with ads displaying the 'Ad For Good' label to convert into micro-donations, credited as a digital currency called Boon to users' wallets. Users can then redeem this Boon to support their chosen organizations. The company operates in the digital advertising, marketing, and media sectors, serving brands, media agencies, and non-profit organizations.

Strategic signal

In May 2019, Mediatransports partnered with Boon.Today to experiment with 'Tech for Good,' integrating the startup's platform to associate brands with charitable causes. This collaboration signals a growing interest from established media players in leveraging advertising for social impact, validating Boon.Today's model for purpose-driven marketing and indicating potential for broader adoption within the advertising industry.

Company Intelligence Q&A

When was Boon.Today founded and by whom?

Boon.Today was founded in August 2016 by Sha Douillet and Thibault Bach.

What was a notable partnership for Boon.Today in 2019?

In May 2019, Mediatransports partnered with Boon.Today to experiment with 'Tech for Good,' aiming to associate brands with supportive causes through the startup's platform.

What is the 'Ad For Good' label?

The 'Ad For Good' label signifies that an advertisement contributes to social or environmental projects, rewarding consumers with a digital currency called Boon for their engagement, which they can then donate.

Where are Boon.Today's primary operations located?

Boon.Today maintains an address in Tel Aviv-Yafo, Israel, and also has an office in Paris, France.