Waze

Community-based Traffic and Navigation App

Automotive & Mobility Technologies
Acquired by Google on Jun 2013

Company Overview

Snapshot

Founded in March 2007 by Amir Shinar, Ehud Shabtai, and Uri Levine, Waze operates with 201–500 employees. The company raised $67 million across 3 funding rounds from 7 investors before being acquired by Google in June 2013.

Business overview

Waze is a community-driven navigation application that leverages real-time data from its user base to optimize driving routes. The platform accounts for various obstacles such as accidents, traffic jams, speed traps, and construction, enabling drivers to report hazards and view other users' locations. Waze serves the Automotive & Mobility Technologies sector, specifically focusing on Urban Mobility, and utilizes AI, Machine Learning, and Geolocation technologies to cater to consumers, commuters, and drivers.

Strategic signal

In June 2023, Waze experienced layoffs months after its integration into Google Geo, indicating a period of operational restructuring and strategic alignment within its parent company. This development signals a shift in resource allocation and potentially a consolidation of functions following the acquisition, which could impact its immediate operational trajectory and market approach.

Company Intelligence Q&A

When was Waze acquired by Google?
Waze was acquired by Google in June 2013.
Who were the co-founders of Waze?
Waze was co-founded by Amir Shinar, Ehud Shabtai, and Uri Levine.
What significant operational change occurred at Waze in June 2023?
In June 2023, Waze experienced layoffs months after its merger into Google Geo, indicating a period of operational restructuring.
What is Waze's primary business model?
Waze operates on B2C, B2B, and B2G business models, serving consumers, businesses, and government entities.

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