Wazimo

Multiplatform Content and Monetization Solution

Business Software
Acquired (Inactive) by Minute Media on Nov 2021 - closed due to acquisition

Company Overview

Snapshot

Founded in July 2015 by Oded Rosenboim and Adi Daniel, Wazimo operates with 11–50 employees. The company was acquired by Minute Media in November 2021.

Business overview

Wazimo is a digital media company that integrates engaging content with advanced real-time bidding (RTB) capabilities. The company's core offering is a full-stack advertising technology platform, which evolved from an internal monetization solution. Wazimo aims to simplify programmatic advertising, providing partners with scalable solutions to meet their needs. It operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, serving the global advertising market.

Strategic signal

Wazimo's acquisition by Minute Media in November 2021 for an estimated $60-80 million signifies a strategic consolidation within the digital media and ad-tech landscape. This event highlights the value placed on advanced real-time bidding and content monetization technologies, indicating a market trend towards integrated platforms that can offer comprehensive advertising solutions. For investors, this signals the potential for strong exit opportunities in companies that successfully develop and scale proprietary ad-tech, particularly those that can be integrated into larger media ecosystems.

Company Intelligence Q&A

What is Wazimo's primary business model?
Wazimo operates on a B2B business model, providing its multiplatform content and monetization solutions to other businesses.
When was Wazimo acquired and by whom?
Wazimo was acquired by Minute Media in November 2021.
What was the estimated acquisition value of Wazimo?
In November 2021, news reports estimated Wazimo's acquisition by Minute Media to be between $60 million and $80 million.
Who are the founders of Wazimo?
Wazimo was co-founded by Oded Rosenboim and Adi Daniel.
What technology does Wazimo utilize in its platform?
Wazimo's platform leverages Artificial Intelligence, specifically Machine Learning, and Web-based Platforms & Interfaces to deliver its advertising technology solutions.

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