Wazimo

Company Overview

Snapshot

Founded in July 2015 by Oded Rosenboim and Adi Daniel, Wazimo operated with 11–50 employees. The company was acquired in November 2021, marking a significant exit in its operational history.

Business overview

Wazimo is a digital media company focused on combining engaging content with advanced real-time bidding (RTB) capabilities. The company's core technology evolved from an internal monetization platform into a full-stack advertising technology platform, simplifying programmatic advertising for its partners. Wazimo served the advertising and marketing industries globally, operating within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms.

Strategic signal

The acquisition of Wazimo by Minute Media in November 2021 for an estimated $60-80 million signals a successful exit for the bootstrapped startup, validating its multiplatform content and monetization solution. This event highlights the strategic value of advanced advertising technology platforms in the digital media landscape, indicating strong investor interest in companies that can simplify programmatic advertising and provide scalable solutions for content monetization.

Company Intelligence Q&A

What is Wazimo's primary business?

Wazimo is a digital media company that combines engaging content with advanced real-time bidding (RTB) capabilities, offering a full-stack advertising technology platform to simplify programmatic advertising for its partners.

When was Wazimo founded and by whom?

Wazimo was founded in July 2015 by Oded Rosenboim and Adi Daniel.

What was a significant corporate event for Wazimo?

In November 2021, Wazimo was acquired by Minute Media. News reports estimated the acquisition value between $60 million and $80 million.

What markets does Wazimo serve?

Wazimo serves the global market, providing its multiplatform content and monetization solutions to advertisers and partners.

What is Wazimo's status today?

Wazimo is currently inactive, having been acquired by Minute Media in November 2021.