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Wedge
Wedge Overview
Wedge addresses the problem of disconnect between sustainable fashion brands and their target audience. Wedge offers a tailored platform that showcases brands' sustainable products, calculates their sustainability ratings, and connects them directly with conscious consumers. The customers who will pay for Wedge's services are the sustainable fashion brands themselves, as they recognize the value in reaching their target audience and enhancing their sustainability impact.
Wedge is a platform that empowers conscious consumers to make sustainable fashion choices. The company's core technology utilizes life cycle assessment methodology to calculate the environmental impact of fashion products. It provides a comprehensive sustainability analysis and displays a clear rating on each item, enabling consumers to make informed decisions. Wedge's platform also connects sustainable brands directly with their target audience, creating a seamless shopping experience. Use cases include online marketplaces, mobile apps, and browser extensions, making sustainable fashion accessible across various platforms.
Wedge Climate Tech relevance
Wedge addresses climate change by promoting and accelerating the adoption of sustainable fashion practices. By connecting sustainable fashion brands with conscious consumers, it facilitates the shift toward more environmentally friendly and socially responsible fashion choices. Its platform enables brands to showcase their sustainable products, providing transparency and accessibility to consumers who prioritize climate-friendly fashion. By supporting and amplifying sustainable practices, Wedge contributes to greenhouse gas emission reductions, resource conservation, and the preservation of ecosystems.
The fashion industry is one of the most significant contributors to global warming, with the average item of clothing emitting around 6.5 kg of CO2e. More sustainable options can range from 2 to 5 kg of CO2e, saving an average of 3 kg of CO2e per item. This amount multiplied by the 80 billion clothing items purchased annually results in 24 billion kg of CO2e potentially saved.