Weezmo

Company Overview

Snapshot

Founded in November 2014 by Shai Raiten and Sasha Glazman, Weezmo operates with 11–50 employees. The company raised $1.5M across one funding round from one investor. Weezmo was acquired by Nayax in July 2021.

Business overview

Weezmo provides a customer analytics platform that helps businesses identify customer traits and purchasing patterns. Its software engages customers through digital receipts, extracting data to track spending habits and enable omni-channel marketing. The platform delivers personalized campaigns, such as coupons and deals, to drive customer retention. Weezmo operates in the Business Software sector, focusing on sales and marketing solutions, e-commerce tools, and advertising platforms for the Commerce & Retail industry, particularly within omni-channel distribution.

Strategic signal

Weezmo's acquisition by Nayax in July 2021 signals a strategic consolidation in the customer analytics and digital payments space. This move allowed Nayax to integrate Weezmo's customer engagement and data insights capabilities, enhancing its offering to retailers and demonstrating the value of advanced customer intelligence in the evolving retail technology landscape.

Company Intelligence Q&A

What is Weezmo's primary business?

Weezmo develops a customer analytics platform that helps businesses understand customer traits and purchasing patterns, primarily through digital receipts and omni-channel marketing.

When was Weezmo acquired?

Weezmo was acquired by Nayax in July 2021.

Who founded Weezmo?

Weezmo was founded by Shai Raiten and Sasha Glazman.

What was Weezmo's last disclosed funding amount and lead investor?

Weezmo raised $1.5M in January 2018 from LETA Capital.

What markets does Weezmo target?

Weezmo targets geomarkets including the United States and Israel, serving businesses in the Commerce & Retail sector.