WeissBeerger

Company Overview

Snapshot

Founded in February 2011 by Omer Agiv and Ori Fingerer, WeissBeerger operates with 11–50 employees. The company raised $7.5 million across three funding rounds from seven investors before being acquired by Anheuser-Busch InBev in January 2018.

Business overview

WeissBeerger develops Beverage Analytics, a platform providing real-time feedback on bar operations and consumer behavior for breweries. For bars, the application tracks consumption to reduce waste and offers solutions for asset management, customer engagement, and competition monitoring. The platform utilizes smart taps connected to kegs to aggregate data such as volume served, location, quality, and time, then analyzes this data to provide recommendations on serving and ordering beer. The company operates within the Business Software sector, serving the agriculture, food, and beverage industries, with a focus on restaurants and food retail.

Strategic signal

In May 2021, WeissBeerger, as the big data, analytics, and innovation arm of Anheuser-Busch InBev, was instrumental in the development of AB InBev's BEES B2B digital ordering platform. This highlights the company's strategic importance in driving digitization within the beverage industry and signals its continued role in developing data-based solutions to optimize business operations globally.

Company Intelligence Q&A

When was WeissBeerger acquired?

WeissBeerger was acquired by Anheuser-Busch InBev in January 2018.

What was the reported acquisition amount for WeissBeerger?

In January 2018, Anheuser-Busch InBev acquired WeissBeerger for an estimated $80 million.

What is WeissBeerger's role within Anheuser-Busch InBev?

In May 2021, WeissBeerger was noted as the big data, analytics, and innovation arm of Anheuser-Busch InBev, playing a significant role in developing the BEES B2B digital ordering platform.

What was a key management change at BEES Tel Aviv by WeissBeerger?

In April 2022, BEES Tel Aviv by WeissBeerger announced the appointment of Moran Levin as Head of HR and Li Faran as Head of Analytics.

When did WeissBeerger raise its Series A funding round?

In September 2015, WeissBeerger raised a Series A funding round from investors including Innovation Endeavors and MoreVC.