WeissBeerger

Company Overview

Snapshot

Founded in February 2011 by Omer Agiv and Ori Fingerer, WeissBeerger operated with 11–50 employees. The company raised a total of $7.5 million across 3 funding rounds from 7 investors before being acquired by Anheuser-Busch InBev in January 2018.

Business overview

WeissBeerger developed Beverage Analytics, a platform providing breweries with real-time feedback on bar operations and consumer behavior. The core technology leverages smart taps connected to kegs to aggregate data on volume served, location, quality, and time. This data is then analyzed to offer recommendations on serving and ordering beer, accessible via mobile and web. For bars, the platform helps reduce waste, manage assets, engage customers, and monitor competition. WeissBeerger operates within the Business Software sector, specifically targeting the agriculture and food industries, including processed foods, beverages, and food retail and consumption, with a focus on restaurants.

Strategic signal

In May 2021, news highlighted WeissBeerger's continued innovation for Anheuser-Busch InBev, serving millions of customers under the radar. This indicates that despite its acquisition in 2018, the company's technology and operational insights remain a critical component of the acquiring entity's strategy, demonstrating the long-term value and integration of its beverage analytics platform within a global beverage giant.

Company Intelligence Q&A

What is WeissBeerger's primary offering?

WeissBeerger offers Beverage Analytics, a platform that provides real-time feedback on bar operations and consumer behavior for breweries and helps bars reduce waste, manage assets, and monitor competition.

When was WeissBeerger acquired?

WeissBeerger was acquired by Anheuser-Busch InBev in January 2018.

Which investors participated in WeissBeerger's September 2015 funding round?

In September 2015, WeissBeerger received funding from Innovation Endeavors and MoreVC.

What technology does WeissBeerger utilize for data collection?

WeissBeerger's platform tracks consumption data via smart taps connected to the piping between kegs and taps, aggregating information such as volume served, location, quality, and time.

What was the total capital raised by WeissBeerger?

WeissBeerger raised a total of $7.5 million across 3 funding rounds.