weSure

Company Overview

Snapshot

Founded in January 2018 by Emil Vainshel and Nitzan Zeir Harim, weSure operates with 11–50 employees. The company has raised $25.77 million across one funding round and went public on the TASE in February 2021.

Business overview

weSure develops a digital insurance platform designed for advanced and simple operation, aiming to lead the digital revolution in the insurance market. The company focuses on creating an agile, end-to-end digital insurance experience based on modern technology to maximize efficiency, flexibility, and transparency. It serves various markets, including consumers and businesses, offering products such as compulsory, comprehensive, third-party, mortgage, and contents insurance, operating within the Fintech & Insurtech sector.

Strategic signal

In July 2025, weSure announced an acquisition of Hourly, a move that will give Hourly shareholders nearly half of the new combined company as it eyes American market expansion. This strategic acquisition signals weSure's aggressive growth strategy and its intent to significantly expand its presence and market share in the US, indicating a strong forward trajectory for investors.

Company Intelligence Q&A

When did weSure go public?

weSure went public on the TASE in February 2021, raising $25.77 million in its Initial Public Offering.

What was a significant acquisition made by weSure?

In July 2025, weSure acquired Hourly, a deal that will grant Hourly shareholders nearly half of the new company as weSure focuses on expanding into the American market.

What is weSure's strategy for international expansion?

weSure is actively pursuing international expansion, as evidenced by its acquisition of Hourly in July 2025, which is intended to facilitate its entry and growth within the American market.

What type of insurance products does weSure offer?

weSure offers a range of digital insurance products, including compulsory insurance, comprehensive insurance, third-party insurance, mortgage insurance, and structure and contents insurance.

What is the company's primary focus in the insurance market?

weSure's primary focus is to lead the digital revolution in the insurance market by providing an advanced, simple-to-operate, and agile end-to-end digital insurance platform that emphasizes efficiency, flexibility, and transparency.