WhiteSmoke

Company Overview

Snapshot

Founded in January 2002 by Hilla Ovil-Brenner and Liran Brenner, WhiteSmoke operates with 11–50 employees. The company has raised $30,000,000 across one funding round from 6 investors. In January 2013, WhiteSmoke completed a reverse merger with Eldan Tech, listing on the TASE.

Business overview

WhiteSmoke develops English-writing technologies, focusing on products that enhance and correct grammar, spelling, and writing style. Its core products leverage natural-language processing technology and patented artificial-intelligence algorithms for text analysis. The company serves a global market across various sectors, including education and knowledge technologies, with applications for students, SMBs, enterprises, and publishers.

Strategic signal

In January 2021, WhiteSmoke received significant investment from Altshuler Shaham Investment House and More Investment House, signaling a strategic pivot or expansion. This funding occurred amidst news reports in December 2020 and February 2021 indicating the company was exploring an entry into the blockchain and cryptocurrency market, including a potential US listing. This suggests WhiteSmoke was actively seeking to diversify its technological focus and market presence beyond its traditional English correction software.

Company Intelligence Q&A

What is WhiteSmoke's primary business?

WhiteSmoke develops English-writing technologies that enhance and correct grammar, spelling, and writing style, utilizing natural-language processing and artificial-intelligence algorithms.

When did WhiteSmoke become a public company?

WhiteSmoke became a public company in January 2013 by completing a reverse merger with Eldan Tech, listing on the TASE.

Which companies has WhiteSmoke acquired?

WhiteSmoke acquired Surplus in April 2021, Wise Air in February 2017, and GMS Digital in June 2016.

What was a notable funding event for WhiteSmoke?

In January 2021, WhiteSmoke received funding from Altshuler Shaham Investment House and More Investment House.

What strategic direction did WhiteSmoke explore in early 2021?

In February 2021, WhiteSmoke was reportedly exploring a listing in the US and a potential entry into the cryptocurrency market, following earlier news in December 2020 about considering blockchain technology.