Whizzco

Company Overview

Snapshot

Founded in April 2017 by Alon (Rozi) Rosenthal, Guy Rosenthal, and Gal Dror, Whizzco operates with 1–10 employees. The company has raised $1.5M across one funding round. In May 2017, Whizzco secured its Seed funding round.

Business overview

Whizzco provides a solution designed to maximize content revenue by combining network mediation, ad serving, and AI optimization. The company offers an ecosystem for serving content recommendation ads and analyzing and optimizing performance through a unified dashboard. By opening the content recommendation market and providing full transparency, Whizzco aims to maximize publishers' revenues, allowing them to target the right inventory with the right content network partner. The company operates within the Business Software sector, specifically focusing on Sales & Marketing Solutions and Advertising Platforms, leveraging Artificial Intelligence.

Strategic signal

In December 2020, Whizzco articulated its strategic vision, positioning itself as a disruptive force in the online advertising industry, akin to platforms like Booking.com, Airbnb, or Fiverr. This statement signals the company's ambition to become a leading marketplace for content recommendation ads, aiming to transform how publishers monetize their content and how advertisers reach their audience. For investors, this indicates a clear intent to scale and capture significant market share by creating a transparent and efficient ecosystem.

Company Intelligence Q&A

When was Whizzco founded?

Whizzco was founded in April 2017 by Alon (Rozi) Rosenthal, Guy Rosenthal, and Gal Dror.

What is Whizzco's primary business focus?

Whizzco focuses on providing a yield management tool for content recommendation, combining network mediation, ad serving, and AI optimization to maximize content revenue for publishers.

What was a key strategic statement made by Whizzco in late 2020?

In December 2020, Whizzco stated its ambition to be the "Booking.com, Airbnb, or Fiverr of the online ad industry," highlighting its goal to create a transparent marketplace for content recommendation ads.

What is Whizzco's total disclosed funding?

Whizzco has raised a total of $1.5M in disclosed funding. This was secured in a Seed round in May 2017.

What type of technology does Whizzco utilize in its solutions?

Whizzco utilizes Artificial Intelligence (AI) for optimizing content recommendation performance and ad serving.