WhoDoYou

Company Overview

Snapshot

Founded in February 2012, WhoDoYou operated with 1–10 employees. The company raised a total of $2.85 million across 3 funding rounds from 8 investors. WhoDoYou was acquired by Action Local in April 2017.

Business overview

WhoDoYou is an online search engine designed to connect users with recommended professionals. The company's core technology aggregates recommendations shared in public social media conversations to create business listings for these professionals. Serving consumers, WhoDoYou operates within the Media & Entertainment Technologies sector, focusing on digital content distribution through its search engine and web platforms, with geolocation capabilities for local recommendations.

Strategic signal

In August 2014, WhoDoYou launched a new app positioned to compete with established platforms like Yelp and Angie's List. This development signaled the company's ambition to capture a significant share of the online local recommendation market by leveraging its unique social media-driven approach, indicating a strategic move towards broader market penetration and direct consumer engagement.

Company Intelligence Q&A

What is WhoDoYou's primary business model?

WhoDoYou operates on a B2B business model, providing a platform that facilitates connections between users and recommended professionals based on social media insights.

When was WhoDoYou acquired?

WhoDoYou was acquired by Action Local in April 2017.

Which investors participated in WhoDoYou's January 2014 funding round?

In January 2014, WhoDoYou received investment from Ronald Lauder Ventures and Net Jacobsson.

What was a key product development for WhoDoYou in 2014?

In August 2014, WhoDoYou launched a new app aimed at competing with existing recommendation platforms like Yelp and Angie's List.