Widdit

Company Overview

Snapshot

Founded in January 2007 by Yossi Marouani and Noam Fine, Widdit operates with 1–10 employees. The company focuses on personalization and targeting technologies, having ceased operations in April 2021.

Business overview

Widdit develops a desktop and mobile platform specializing in user personalization and targeting technologies within the Business Software sector. Its core offering is a demand-side platform designed to enhance user profiling, enabling marketers to engage specific audiences more effectively. The company provides an advanced SDK and API to reveal previously inaccessible data, alongside a real-time bidding platform that assists users in making informed marketing decisions and optimizing ad spend. Widdit serves enterprises, SMBs, publishers, and advertisers globally, operating in the Sales & Marketing Solutions and Advertising Platforms categories.

Strategic signal

In May 2014, Widdit's product "Base" was highlighted by TechCrunch for bringing smarter notifications to Android. This news signaled the company's early product innovation and its focus on enhancing user engagement through intelligent mobile features, demonstrating its capability to develop solutions that address evolving mobile user experiences.

Company Intelligence Q&A

What is Widdit's primary business focus?

Widdit specializes in developing personalization and targeting solutions for desktop and mobile platforms, aiming to provide advanced user profiling and real-time bidding capabilities for marketers.

When was Widdit founded?

Widdit was founded in January 2007.

Who are the founders of Widdit?

Widdit was founded by Yossi Marouani and Noam Fine.

What was a notable product development for Widdit?

In May 2014, TechCrunch reported on Widdit's product "Base," which focused on delivering smarter notifications for Android users.

What is the current operational status of Widdit?

Widdit ceased to operate in April 2021.