Willa City

Co-living Chain for Vibrant Midlifers and Empty Nesters

Fintech & Insurtech

Non Active, Jan 2022 ceased to operate

Company Overview

Snapshot

Founded in July 2019 by Asaf Engel, Shany Peleg, May Shur, and George Vinter, Willa City operates with 1–10 employees. The company secured one disclosed funding round at the Pre-Seed stage. In April 2021, Dr. Iris Ginzburg joined Willa to enhance its shared-living concept for empty-nesters.

Business overview

Willa City offers a shared-living solution tailored for individuals aged 55 to 75, focusing on those with disposable income who seek an active, growth-centered lifestyle within urban environments. The company's model integrates residential spaces with shared recreational, educational, health, wellness, and office facilities, including gardens. Willa's platform and app are designed to manage operations, facilitate communication, enable bookings for shared spaces and activities, and handle payments, serving the hospitality, real estate, and seniors markets within the Fintech & Insurtech sector.

Strategic signal

In April 2021, Dr. Iris Ginzburg, an expert in community innovation, joined Willa City to lead its shared-living initiative for empty-nesters. This strategic hire signaled Willa City's commitment to refining its community-centric model and expanding its appeal to a key demographic, aiming to differentiate its offering in the co-living market by focusing on specialized age groups and lifestyle needs.

Company Intelligence Q&A

What is Willa City's core offering?: Willa City provides a co-living chain designed for midlifers and empty nesters aged 55 to 75, offering residential spaces combined with shared recreational, educational, health, wellness, and office facilities.
When was Willa City founded?: Willa City was founded in July 2019.
Who are the founders of Willa City?: The company was founded by Asaf Engel, Shany Peleg, May Shur, and George Vinter.
What was a significant leadership development for Willa City?: In April 2021, Dr. Iris Ginzburg joined Willa City to advance its shared-living concept for empty-nesters, focusing on community innovation.
What is the operational status of Willa City?: Willa City ceased to operate in January 2022.

External links

Willa City — full profile (machine-readable)

Willa City is offering a shared-living solution for people aged 55 to 75 who are tuned-in, have plenty of disposable income, and do not want to spend their adulthood alone in the suburbs, and who are ready to move back to the city for an active and growth-centered lifestyle. Every Willa building will be made up of residential space, which the companys clients can make their own. It will also include shared spaces with recreational and educational facilities, a health club, a wellness center, some office space with computers and recording equipment, and shared gardens. Willa will not provide medical services or enable live-in assistance. Willas platform is designed to ensure the running of the operation. The Willa app will serve to increase engagement and benefit other local businesses. Its one-stop shop for residents will enable users to communicate with the buildings management in order to book shared spaces, register for classes and external activities, organize events, and manage payment. Willa is set to open its first building in the heart of Porto at the beginning of 2021. A second building, in Barcelona, is planned for the second half of 2021, with at least two more by the end of 2022 in London and Berlin.

Facts
Name	Willa City
One-liner	Co-living Chain for Vibrant Midlifers and Empty Nesters
Type	Startup
Primary sector	Fintech & Insurtech
Founded	2019
Employees	1-10
Employees (exact)	0
HQ / location	Tel Aviv-Yafo, Shoken St 13, Tel Aviv-Yafo, Israel, Center District
Product stage	R&D
Website	https://www.willacity.com
LinkedIn	https://www.linkedin.com/company/70880039
IL Registrar	516054681

Facts

Name

Willa City

One-liner

Co-living Chain for Vibrant Midlifers and Empty Nesters

Type

Startup

Primary sector

Fintech & Insurtech

Founded

2019

Employees

1-10

Employees (exact)

HQ / location

Tel Aviv-Yafo, Shoken St 13, Tel Aviv-Yafo, Israel, Center District

Product stage

R&D

Website

https://www.willacity.com

https://www.linkedin.com/company/70880039

IL Registrar

516054681

Classification
Sectors	Fintech & Insurtech, Trading & Investing
Core technology	Platforms & Interfaces, Mobile
Target customers	Real Estate & Construction, Management, Residential, Consumers, Demographics & Family, Seniors
Business models	B2C, B2B
Tags	community, lifestyle, proptech, smart-city, wellness, mobile-applications, hospitality, seniors, real-estate

Classification

Sectors

Fintech & Insurtech, Trading & Investing

Core technology

Platforms & Interfaces, Mobile

Target customers

Real Estate & Construction, Management, Residential, Consumers, Demographics & Family, Seniors

Business models

B2C, B2B

Name	Role	Founder
Asaf Engel	Co-founder & CEO	yes
Shany Peleg	Co-founder & COO	yes
May Shur	Co-founder & Head Of Customer Experience	yes
George Vinter	Co-founder & Head of Real Estate	yes
Ilana Liberman	CFO
Iris Ginzburg	COO & Community Innovation

Date	Source	Summary
Apr 20, 2021	www.calcalistech.com	Dr. Iris Ginzburg joins Willa to take empty-nesters shared-living to the next level
Jul 5, 2020	www.calcalistech.com	Co-living is wasted on the youth, Israeli startup Willa is offering urban living for midlifers

Willa City

Company Overview

Snapshot

Business overview

Strategic signal

Company Intelligence Q&A

External links

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