Wise Air

Company Overview

Snapshot

Founded in May 2012 by Tomer Sade, Wise Air operated with 11–50 employees. The company raised $1M across one funding round before being acquired by WhiteSmoke in February 2017.

Business overview

Wise Air developed a data-driven unified video platform designed for planning, executing, optimizing, and measuring ad campaigns across various screens. The company's core technology included an AI-powered, real-time bid management system that leveraged machine learning and predictive analysis to optimize ad campaigns for maximum yield. Wise Air operated within the Business Software sector, specifically targeting the advertising and publishing industries with its solutions for campaign optimization, targeting, and audience engagement.

Strategic signal

In February 2017, Wise Air was acquired by WhiteSmoke, marking a significant exit for the AI-powered video platform. This acquisition signals the strategic value placed on advanced video advertising technologies and data-driven campaign optimization in the ad tech market, indicating consolidation trends and the integration of specialized AI capabilities into broader software offerings.

Company Intelligence Q&A

What is Wise Air's primary business?

Wise Air provides a data-driven unified video platform that enables users to plan, execute, optimize, and measure ad campaigns across various digital channels.

When was Wise Air founded?

Wise Air was founded in May 2012.

What is Wise Air's core technology?

Wise Air utilizes an AI-powered, real-time bid management system that employs machine learning and predictive analysis to optimize ad campaigns for maximum yield.

What was a significant corporate event for Wise Air?

In February 2017, Wise Air was acquired by WhiteSmoke and subsequently ceased to operate.

How much capital did Wise Air raise?

Wise Air raised a total of $1M across one funding round. This funding was secured in January 2013.