Company Overview
Snapshot
Founded in October 2011 by Lia Kislev, Clea O'Hana, Shay Hasson, and Hila Angel, WISHI operates with 11–50 employees. The company has raised $3.93M across 4 funding rounds from 5 investors.
Business overview
WISHI is a social styling network operating in the Retail Platforms sector, specializing in fashion and consumer demographics, particularly women. The company provides a platform where users can upload items from their wardrobes to receive personalized styling advice from a community that includes professional stylists. WISHI's core technology enables users to book stylists on demand and get fresh ideas for their existing wardrobes, serving markets such as the United States.
Strategic signal
In September 2019, Justin Bieber's stylist Karla Welch launched a personal styling app with WISHI, as reported by US Magazine. This collaboration highlights WISHI's ability to attract high-profile fashion industry professionals, validating its platform as a significant player in the personal styling market and signaling strong potential for user acquisition and brand recognition among fashion-conscious consumers.
Company Intelligence Q&A
- What is WISHI's primary business model?
- WISHI operates on a B2C business model, providing direct services to individual consumers seeking personal styling advice and fashion solutions.
- When was WISHI founded and by whom?
- WISHI was founded in October 2011 by Lia Kislev, Clea O'Hana, Shay Hasson, and Hila Angel.
- What was a key development for WISHI in September 2019?
- In September 2019, Justin Bieber's stylist Karla Welch launched a personal styling app with WISHI, expanding the platform's reach and professional credibility.
- What is the core offering of WISHI's platform?
- WISHI offers a social styling network where users can upload wardrobe items and receive personalized styling advice from a community of professional stylists, enabling them to book stylists and get new outfit ideas.