Wonder Veggies
Packing Vegetables and Fruits with Healthy Probiotics
Company Overview
Snapshot
Founded in March 2022 by Gadi Lesin, Danny Weiss, Oded Shoseyov, Betty Schwartz, and Lilach Iasur-Kruh, Wonder Veggies operates with 11–50 employees. The company has raised $3 million across one funding round from JVP. In March 2022, Wonder Veggies secured seed funding from JVP.
Business overview
Wonder Veggies is an agricultural food technology company focused on creating a new category of probiotic fruits and vegetables. The company develops probiotic formulations and application protocols that enable farmers to naturally grow produce enriched with healthy probiotics, supporting gut health and the immune system. It serves the agriculture and food technologies sector, operating within food tech, novel food and ingredients, and food processing categories, targeting consumers and the healthcare and life sciences markets.
Strategic signal
In June 2024, Wonder Veggies announced plans for a 2025 launch of its probiotic fresh produce, signaling its imminent entry into the market and the creation of a new product category. This indicates a significant step towards commercialization and validates the company's innovative approach to integrating probiotics directly into fresh produce, potentially disrupting the functional food market.
Company Intelligence Q&A
- When was Wonder Veggies founded and by whom?
- Wonder Veggies was founded in March 2022 by Gadi Lesin, Danny Weiss, Oded Shoseyov, Betty Schwartz, and Lilach Iasur-Kruh.
- What is Wonder Veggies' core business?
- Wonder Veggies is an agricultural food technology company that develops probiotic formulations and application protocols to enable farmers to grow vegetables and fruits naturally packed with healthy probiotics, aiming to support gut health and the immune system.
- What significant funding has Wonder Veggies received?
- Wonder Veggies secured $3 million in seed funding from JVP in March 2022.
- What are Wonder Veggies' plans for product launch?
- Wonder Veggies is gearing up for the launch of its probiotic fresh produce in 2025, aiming to introduce a new category of food products.
- Which markets does Wonder Veggies target?
- Wonder Veggies targets the North American and global markets, focusing on consumers and the broader healthcare and life sciences sectors with its probiotic-enhanced produce.