Woobi

In-game Advertising Solutions

Business Software
Non Active, Dec 2019 ceased to operate

Company Overview

Snapshot

Founded in January 2009 by Chaya Soggot and Or Ben Naftali, Woobi operated with 11–50 employees. The company was recognized in January 2017 for winning the Best Video Distribution Platform at the Digiday Awards.

Business overview

Woobi specializes in developing custom, scalable, native advertising solutions for web, social, and mobile games. The company provides a variety of game-monetization products and services globally, leveraging its dynamic mindset advertising (DMA) technology. This technology focuses on identifying optimal user mindsets during gameplay to display relevant ad content, combining user profiling, machine learning, and real-time per-user optimization. Woobi serves game developers and advertisers, operating within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms, with a focus on the Gaming Industry.

Strategic signal

In January 2017, Woobi won the Best Video Distribution Platform at the Digiday Awards. This recognition highlighted the company's innovative approach to in-game advertising and its ability to deliver effective video distribution solutions, signaling its strong position and technological prowess in the digital advertising and gaming monetization landscape at the time.

Company Intelligence Q&A

What is Woobi's primary focus?
Woobi specializes in developing custom, scalable, native advertising solutions specifically for web, social, and mobile games, providing monetization products and services globally.
What technology underpins Woobi's advertising solutions?
Woobi's advertising solutions are based on dynamic mindset advertising (DMA) technology, which uses user profiling, machine learning, and real-time optimization to display relevant ad content during gameplay.
When was Woobi founded and by whom?
Woobi was founded in January 2009 by Chaya Soggot and Or Ben Naftali.
What was a notable achievement for Woobi in 2017?
In January 2017, Woobi won the Best Video Distribution Platform at the Digiday Awards. The company was also shortlisted for the European Digiday Video Awards in March 2017 and The Drum's Digital Trading Award in May 2017.
What was a key partnership for Woobi in 2016?
In May 2016, Woobi announced it would provide monetization solutions to Ubisoft Studio.

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