Company Overview
Snapshot
Founded in January 2009 by Chaya Soggot and Or Ben Naftali, Woobi operates with 11–50 employees. The company was shortlisted for The Drum's Digital Trading Award in May 2017.
Business overview
Woobi specializes in developing custom, scalable, native advertising solutions for web, social, and mobile games. The company provides game-monetization products and services globally, utilizing dynamic mindset advertising (DMA) technology. This technology identifies optimal mindsets within user gameplay to display relevant ad content, based on user profiling, machine-learning identification, and real-time per-user optimization. Woobi operates in the Business Software sector, specifically within Advertising Platforms, and serves the Gaming Industry and Software Development markets.
Strategic signal
In January 2017, Woobi won the 'Best Video Distribution Platform' award at the Digiday Awards. This recognition highlights the company's strong capabilities in video advertising and its impact on the digital advertising landscape, signaling its effectiveness in delivering high-performing monetization solutions for game developers and improved brand exposure for advertisers.
Log in to access full profile ›Company Intelligence Q&A
- What is Woobi's primary focus?
- Woobi specializes in providing in-game advertising solutions, developing custom, scalable, and native advertising for web, social, and mobile games.
- What technology does Woobi utilize for its advertising solutions?
- Woobi's advertising solutions are based on dynamic mindset advertising (DMA) technology, which uses user profiling, machine-learning identification, and real-time per-user optimization to display relevant ad content during gameplay.
- When was Woobi founded?
- Woobi was founded in January 2009 by Chaya Soggot and Or Ben Naftali.
- Has Woobi received any industry recognition?
- Yes, Woobi was shortlisted for The Drum's Digital Trading Award in May 2017 and for the European Digiday Video Awards in March 2017. The company also won 'Best Video Distribution Platform' at the Digiday Awards in January 2017.
- What was a significant partnership for Woobi?
- In May 2016, Woobi announced a partnership to provide monetization solutions to Ubisoft Studio.