PlaceBI is a geolocation company that uses proprietary algorithms to identify the real-world locations where smartphone users visit or stay. The company processes a large number of signals, including Wi-Fi, beacons, and behavioral and contextual signals, in order to uncover real names, functionality, and metadata.

PlaceBI uses a combination of signals, patterns, and behavior to identify locations and describe them reliably and in natural language. A discovered location is called a Place and is stored in PlaceBIs database. The company then uses this data to analyze and report continuous, real-time, predictive Place information.