PlaceBI

Company Overview

Snapshot

Founded in January 2014, PlaceBI operates with 1–10 employees. The company focuses on signal analysis for real-world geolocation, a technology that was highlighted in April 2016 when its former entity, Woorlds, was welcomed at the E-Commerce & Innovation in Retail Conference.

Business overview

PlaceBI is a geolocation company specializing in proprietary algorithms to identify and analyze real-world locations visited or occupied by smartphone users. The company processes diverse signals, including Wi-Fi, beacons, and behavioral and contextual data, to uncover location names, functionality, and metadata. This data is then used to generate continuous, real-time, and predictive location intelligence, primarily serving the Business Software sector with applications in advertising, marketing, and customer experience.

Strategic signal

In April 2016, PlaceBI's former entity, Woorlds, gained recognition at the E-Commerce & Innovation in Retail Conference. This event signals the company's early validation within the retail and e-commerce sectors, highlighting the potential for its geolocation technology to drive innovation in customer engagement and targeted marketing strategies.

Company Intelligence Q&A

What is PlaceBI's core technology?

PlaceBI utilizes proprietary algorithms to identify real-world locations based on smartphone user data, processing signals such as Wi-Fi, beacons, and behavioral and contextual information to determine location names, functionality, and metadata.

What markets does PlaceBI serve?

PlaceBI primarily serves the Business Software sector, with its technology applicable to areas like user engagement, real-time analytics, monetization, advertising, customer experience, geo-targeting, predictive marketing, audience targeting, branding, marketing, and mobile marketing.

When was PlaceBI founded?

PlaceBI was founded in January 2014.

What was a notable early recognition for the company?

In April 2016, PlaceBI's former entity, Woorlds, was welcomed at the E-Commerce & Innovation in Retail Conference, indicating early industry interest in its geolocation capabilities.

What kind of data does PlaceBI analyze?

PlaceBI processes a large number of signals, including Wi-Fi, beacons, and behavioral and contextual signals, to identify and describe locations reliably and in natural language.