Worthy

Company Overview

Snapshot

Founded in April 2014 by Benny (Ben) De-Kalo, Worthy operates with 51–200 employees. The company has raised $8M across two funding rounds, attracting Carmel Ventures. In October 2023, Worthy announced its merger with CIRCA, signaling a strategic consolidation within the secondhand luxury jewelry market.

Business overview

Worthy operates as an online auction house specializing in diamonds, diamond jewelry, and luxury timepieces. The company's core technology facilitates a market value analysis for submitted items, which are then professionally photographed and graded by GIA before being placed in targeted auctions. Worthy serves the consumer goods and jewelry markets, operating within the broader retail platforms sector, and partners with logistics and insurance providers to ensure secure transactions and shipments.

Strategic signal

In October 2023, Worthy announced its merger with CIRCA, a move that consolidates two significant players in the secondhand luxury jewelry market. This strategic integration indicates a drive towards market leadership and expanded service offerings in the pre-owned luxury sector, suggesting a focus on scaling operations and enhancing competitive advantage through combined resources and customer bases.

Company Intelligence Q&A

What is Worthy's primary business model?

Worthy operates as an online auction house, facilitating the sale of diamonds, diamond jewelry, and luxury timepieces through a B2C model.

When was Worthy founded and by whom?

Worthy was founded in April 2014 by Benny (Ben) De-Kalo.

What significant corporate event occurred in October 2023?

In October 2023, Worthy announced its merger with CIRCA, combining two prominent secondhand luxury jewelry marketplaces.

What was the last disclosed funding round for Worthy?

In October 2015, Worthy raised $8M in a B Round led by Carmel Ventures, as reported by.

What is the current operational status of Worthy?

Worthy is currently non-active, having ceased operations in January 2025.