Xertive Media

Company Overview

Snapshot

Founded in January 2010, Xertive Media operated with 11–50 employees, focusing on digital advertising solutions. The company secured funding across one round from Cyhawk Ventures, before ceasing operations in January 2019.

Business overview

Xertive Media provided smart digital advertising solutions, operating as an independent trading desk. The company specialized in the acquisition of traffic over premium and remnant inventory for direct response and brand engagement. Its core technology leveraged multiple targeting algorithms and vast inventory to enable online advertisers, publishers, advertising agencies, interactive agencies, and media buyers to acquire visitors and optimize campaigns based on a real-time bidding pricing model. Xertive Media operated within the Business Software sector, specifically in Sales & Marketing Solutions and Advertising Platforms, serving enterprises and professional services in the marketing and sales domain globally.

Company Intelligence Q&A

What is Xertive Media's primary business model?

Xertive Media operates on a B2B business model, providing advertising solutions to other businesses.

When did Xertive Media cease operations?

Xertive Media ceased to operate in January 2019.

What is Xertive Media's product development status?

Xertive Media's product, Profound, is currently in the 'Released' stage, indicating it is available and in use.

What is Xertive Media's geographic market focus?

Xertive Media targets a global geomarket for its digital advertising solutions.

Who is a notable investor in Xertive Media?

Cyhawk Ventures invested in Xertive Media in April 2010.