XMPie

Company Overview

Snapshot

Founded in January 2000, XMPie operated with 51–200 employees and raised $3.5M across one funding round from one investor. The company was acquired by Xerox in October 2006.

Business overview

XMPie, a Xerox company, develops technology for engaging customer audiences through personalized communications across print and digital media. The company provides variable data publishing software that integrates customer databases and creative content, enabling print service providers, marketing service firms, and businesses to create personalized multiphase campaigns. Its XMPie Circle platform assists users in building one-to-one multichannel marketing campaigns, offering visualization, deployment, automation, and performance monitoring. XMPie operates within the Business Software sector, focusing on campaign optimization, personalization, and cross-platform content marketing for enterprise and SMBs in markets including Israel, Africa, the United States, Asia, and Europe.

Strategic signal

In October 2006, XMPie was acquired by Xerox, a move that integrated its variable data printing and cross-media communication solutions into a major global technology company. This acquisition signaled the strategic value of personalized marketing and data-driven communication technologies, allowing Xerox to enhance its offerings in print and digital media services and expand XMPie's market reach.

Company Intelligence Q&A

When was XMPie founded?

XMPie was founded in January 2000.

What was a significant corporate milestone for XMPie?

In October 2006, XMPie was acquired by Xerox for $54 million, integrating its variable data printing and cross-media communication solutions into Xerox's offerings.

Who invested in XMPie?

In January 2001, Jerusalem Venture Partners invested in XMPie.

What is XMPie's core offering?

XMPie provides variable data publishing software that enables personalized, relevant communications across print and digital media touchpoints, including universal cross-media communication, personalized web-to-print, and marketing portals.

What is XMPie Circle?

XMPie Circle is a platform that assists users in building one-to-one multichannel marketing campaigns, offering campaign visualization, deployment, automation, and performance monitoring.