Yad2

Company Overview

Snapshot

Founded in January 2005, Yad2 operates with 201–500 employees. The company was acquired by Apax Partners in December 2025.

Business overview

Yad2 is an online classifieds marketplace specializing in connecting buyers and sellers across various categories. The company's core technology provides a platform for real estate listings, vehicle sales, job postings, and second-hand item transactions. It primarily serves consumers within the Retail Platforms sector, operating across Israel's Center and North Districts.

Strategic signal

In December 2025, Yad2 was acquired by Apax Partners for $950 million. This acquisition highlights the significant value and market position of Yad2 as a leading classifieds platform, signaling strong investor confidence in its business model and potential for further growth under new ownership.

Company Intelligence Q&A

When was Yad2 acquired?

Yad2 was acquired by Apax Partners in December 2025.

What is Yad2's primary business model?

Yad2 operates with both B2C and B2B business models, facilitating transactions between businesses and consumers, and directly between consumers.

What is Yad2's primary sector?

Yad2 operates within the Retail Platforms sector, focusing on online classifieds.

Where are Yad2's main offices located?

Yad2 has offices in Petah Tikva and Haifa, Israel.

What types of items can be found on the Yad2 marketplace?

The Yad2 marketplace features listings for real estate, vehicles, jobs, and second-hand items.