Yotpo

Company Overview

Snapshot

Founded in January 2011 by Tomer Tagrin and Omri Cohen, Yotpo operates with over 900 employees. The company has raised a total of $436M across 9 funding rounds from 21 investors. In April 2025, Yotpo acquired Coho AI, a strategic move to enhance its platform offerings.

Business overview

Yotpo provides an eCommerce retention marketing platform designed for brands selling online. Its core technology integrates reviews, user-generated content (UGC), and loyalty programs to assist growth and CRM teams in improving conversion rates, increasing repeat purchases, and boosting customer lifetime value. The platform enables brands to gather product feedback, leverage AI-powered review summaries, and execute targeted loyalty campaigns across various channels and devices. Yotpo serves the eCommerce industry, offering deep integrations with leading commerce stacks to streamline customer data activation and standardize retention strategies at scale.

Strategic signal

In August 2025, Yotpo announced a significant workforce optimization, laying off 34% of its global staff. This strategic restructuring aims to refocus the company on its core products and an AI-led strategy, signaling a pivot towards efficiency and advanced technological integration in response to market dynamics.

Company Intelligence Q&A

What was a significant strategic acquisition made by Yotpo?

In April 2025, Yotpo acquired Coho AI. This acquisition was aimed at reinventing SaaS revenue, though the acquired company had struggled to find a sustainable business model.

What recent operational change did Yotpo implement?

In August 2025, Yotpo laid off 34% of its global workforce. This decision was made to streamline the company by introducing AI technologies and selling divisions, allowing a refocus on core products and an AI-led strategy.

When did Yotpo automate a significant portion of its customer support?

In November 2025, Yotpo automated 70% of its customer support tickets using Quack's proactive agentic AI platform, enhancing efficiency.

What was a key funding event for Yotpo in 2021?

In September 2021, Shopify invested $30 million in Yotpo, as reported by en.globes.co.il.

What was Yotpo's valuation target in August 2021?

In August 2021, Yotpo was reportedly heading for a Nasdaq listing with a target valuation of $2.5 billion.